Getting to Know Us
Welcome – We’re Glad You’re Here! We know you have many choices when it comes to HR support, and we genuinely appreciate you considering Equilibrium Strategic Partners. We’re Erica and …
At Equilibrium Strategic Partners, we leverage our experience as Human Resources leaders to deliver tailored, end-to-end consulting services that support both daily operations and long-term people strategies.
Our core offerings highlight key ways we can partner with your organization to enhance and strengthen every facet of your HR strategy and operations.
Our team brings deep, hands-on experience with multiple M&A transactions ranging from 20 to 7000 employees. We help clients:
Our OD services help businesses build strong, high-performing teams through tailored solutions. We enhance your ability to:
We help organizations attract, engage, and retain top talent by building cultures where people thrive. We partner with you to:
Our services are built to help you get the most out of your HR technology investment. We enable clients to:
We offer practical guidance to strengthen your HR foundation. We partner with teams to:
We help our busy clients stay ahead of the curve in the quickly evolving business environment. We help you:
Human-centered innovation. Delivered with clarity and results.
With a combined five decades of experience in government contracting, for-profit, non-profit and educational organizations, ranging in size from from 20 to 26,000 employees, founders Seana Rubin and Erica Franklin understand the realities of being asked to do more with limited time and resources.
Our shared tenure as HR leaders revealed a strong alignment in professional values and the core belief that HR can be a strategic differentiator to grow the business. We founded EQ Strategic Partners with one clear goal: to help HR professionals tackle their toughest challenges.
At Equilibrium Strategic Partners, we envision a future where businesses thrive through human resources strategies that are as thoughtful as they are impactful. By delivering HR solutions that are strategic, simple, seamless, and scalable, we empower organizations to grow with clarity, confidence and balance.
Our mission is to be the trusted partner that brings equilibrium to the workplace—where operational excellence and intelligent innovation meet people-first leadership. Our team offers both strategic advisory services and hands-on support, delivering the tools and outcomes you need to succeed at all stages of HR organizational maturity.
One size doesn’t fit all. We deliver customized HR solutions aligned with your business goals, addressing your organization’s unique needs to drive sustainable growth and long-term success.
We embrace innovation to create streamlined HR solutions that are easy to implement and maintain, ensuring organizations can sustain success with the resources they have, without unnecessary complexity.
We integrate within current processes and systems. We aim to enhance the employee experience to help your employees easily navigate resources, from benefits to career development, fostering clarity and success.
Our solutions are designed to grow with your organization, offering flexibility to add new components or adapt as needed, all while maintaining consistency and integrity throughout the company’s evolution.
Tanja Guerra, CHRO
Alpha Omega
“I had the pleasure of working alongside Seana in the HR field, and I can confidently say that her expertise, integrity, and strategic mindset set her apart. She brings a rare combination of deep HR knowledge and a practical, people-centered approach to every challenge. Whether it’s navigating complex employee relations, building strong talent strategies, or advising on organizational change, Seana delivers results with professionalism and empathy. I highly recommend her consulting services to any organization looking for a trusted and insightful HR partner.”
Luanne Pavco, President & COO
Avantus
“I had the opportunity to work with Seana and Erica through a complex organizational merger, and their impact was exceptional. They brought clarity, empathy, and executional strength to the table — designing and delivering people-centered programs that honored culture while driving results. What sets them apart is their ability to balance strategic HR leadership with practical implementation. They earned trust quickly with both business leaders and employees. If you need true partners who elevate the employee experience while getting the real work done — they are it.”
We’d love to hear from you.
At Equilibrium Strategic Partners, we understand the unique challenges that HR professionals face—because we’ve been in your shoes. As former in-house HR leaders, we know how hard it can be to juggle day-to-day responsibilities while also building or enhancing strong, scalable people practices.
That’s where we come in. We begin by listening, we believe that deep understanding of your business needs is the foundation of meaningful progress. Our approach is grounded in data, aligned with your culture, and guided by experience and industry leading best practices. Whether you need strategic guidance or hands-on support, we’re here to help you build a strong foundation for your people and your business.
After submitting the form, we will contact you within 1-2 business days to schedule a free 30 minute consultation.
Welcome – We’re Glad You’re Here! We know you have many choices when it comes to HR support, and we genuinely appreciate you considering Equilibrium Strategic Partners. We’re Erica and …